![]() If your practice isn’t already actively using GMB and GoogleĬategories, or if absolutely none of the above made any sense, we encourage you Google Categories, Google My Business and much more. Online presence of animal hospitals while also staying on top of things like Our specialists work closely with Google to maximize the Remember, go with the categories that reflect the clientele you want to attract.Īt iVET360, we are industry leaders when it comes to Additionally, they can also add Pet Groomer andįor further reference, we have kindly added a list of allĪvailable veterinary-related categories available on GMB. They’re stillĪdvertising both services, but they’re emphasizing one more than the other, Primary category and Animal Hospital as their secondary category. ![]() Therefore, they are using the Pet Boarding Service as their performs select veterinary services, but their main draw is theirĪmazing pet hotel. Let’s briefly bring up another fictional scenario: Wagging Again, the answer lies in your clientele as well as what Hospital, AND they have filled in their secondary category as an Emergency Good at Google, they have filled out their primary category as an Animal Since Healthy Snouts Animal Hospital is hypothetically very Their secondary category blank-please don’t do this, as it is a waste. We’ve heard of some practices that only pick a primary category and then leave While the primary category is obviously the most importantĬhoice, secondary categories also have a pivotal role in the visibility of a hospital. Here is, if your practice has multiple vets, use Animal Hospital, not She can technically create her own GMB page for herself, and if sheĭid, then the Veterinarian category would be appropriate for her. The only vet, but she also occasionally works with a larger hospital in the Whiskers, who has a small practice where she is It is almost important to note that the VeterinarianĬategory is typically meant for a single veterinary practice. We highly advise that you do not go past five categories. Hospital as their secondary and then Veterinarian as their third. Primarily composed of emergency cases, then they absolutely should useĮmergency Veterinarian Service as their primary category, then put Animal Use Animal Hospital as their primary category.īut, if they were open 24/7 and their clientele were Open on Mondays through Fridays and they merely have the capacity to see emergency services, it would be unwise to putĮmergency Veterinarian Service as their primary category-therefore they should To think about what clients they want to attractĪnd then prioritize their categorization accordingly. The answer is quite simple, really-Healthy Snouts just needs What do they do here? Should their primaryĬategory be related to overall veterinary care or emergency veterinary care? Healthy Snouts specializes inĮveryday pet wellness care however they also have emergency veterinary services Which we will call Healthy Snouts Animal Hospital. And this can get even more complex if your hospital has multiple practitioners with different specializations in a single professional practice.įor example, let’s discuss a fictional veterinary practice Your business on Google, we’re going to jump ahead past this to talk aboutĪs one of the strongest relevance signals out there, your primary and secondary Google My Business categories are not to be taken lightly. But for now, assuming you already have claimed Increased visibility-without a GMB profile, you can’t access any of theirĪvailable tools. The most important thing you need to manage to ultimately achieve the goal of To backtrack, your hospital’s Google My Business profile is Happens-you have to utilize all of the (mostly) free Google tools out there to But, as we have talked about many, many times beforeĪt iVET360, Google visibility isn’t just a random thing that magically ![]() Higher your veterinary hospital ranks on a Google search, the better your oddsĪre of increasing your clientele. To really deconstruct the idea of how Google affects aīusiness, it all comes down to one thing-visibility. Choosing the Best Google My Business Category for Your Animal Hospital
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